Free SEO Checklists : 100+ Crutial Factors to Optimize Your Website

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Technical SEO Checklist

Technical SEO services are designed to improve the structure of a website to enhance its search engine ranking, visibility, & performance. Thechnical SEO Services include the below factors:
  1. HTTPS / SSL Certification
  2. XML Sitemap
  3. HTML Sitemap
  4. Robots.txt
  5. Schema Markup and Rich Snippets
  6. Website Speed Optimization
  7. Breadcrumbs Navigation
  8. Web Responsive Design
  9. Content Categorization
  10. Navigation & Pagination
  11. Google Search Console Setup
  12. Google Analytics Setup
  13. Bing Search Console
  14. Hreflang Attribute
  15. Open Graph and Twitter Cards
  16. 404 Page Design
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On-Page SEO Checklist

On-page SEO involves SEO activities on a particular web page focusing on particular keywords. It includes the activities below, such as content, meta tags, headings, images, and internal links optimization.
  1. Focus Keywords Setup
  2. Title Tag SEO
  3. Meta Description SEO
  4. Meta Keywords SEO
  5. Heading Tags SEO (H1-H6)
  6. Writing SEO Content
  7. LSI Keywords SEO
  8. Image Optimization
  9. Image Alt Text SEO
  10. Page/Post/Product Category SEO
  11. Content Readability SEO
  12. SEO-friendly URLs Structure
  13. Internal Links SEO
  14. External Links SEO
  15. Schema Markup SEO
  16. Multimedia Content
  17. Testimonials and Reviews
  18. Duplicate Content
  19. Content Clusters
  20. Voice Search Optimization
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Off-Page SEO Checklist

Off-page SEO factors refer to strategies and techniques outside your website but influence its visibility and credibility in search engine results. Here are critical off-page SEO factors:
  1. Backlinks from Authority Sites
  2. Broken Link Building
  3. Classified Ad Posting
  4. Citation Building
  5. Content Marketing
  6. Content Syndication
  7. Video Marketing 
  8. Guest Posting
  9. Bloggers Outreach 
  10. Influencer Outreach
  11. Press Release Distribution
  12. Social Media Marketing
  13. Social Media Optimization
  14. Social Bookmarking
  15. Online Reviews
  16. Q&A  Platform Participation
  17. Discussion in Forums and Groups
  18. Share Info- graphics & PDF
  19. Web 2.0 Backlinks
  20. Web Directory Submission
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Local SEO Checklist

  1. Google My Business Optimization
  2. NAP consistency
  3. Local Citation Building
  4. Local Directory Listings
  5. Customers Reviews
  6. On-Page SEO with Local Focus
  7. Local Link Building
  8. Local Schema Markup
  9. Mobile Optimization
  10. Local Keywords Research 
  11. Website Speed Optimization
  12. Google Maps Integration
  13. Localized Content Marketing
  14. Local Social Media Presence 
  15. Local Events Participation
  16. Localized URL Structure
  17. Voice Search Optimization
  18. Certify SSL
  19. Local SEO for Mobile Apps
  20. Geotagging Images
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Keyword Research Checklist

  1. Define Core Topics
  2. Brainstorm Seed Keywords
  3. Use Keyword Tools
  4. Analyze Volume, CPC & Competition
  5. Identify User Intent
  6. Target Long-Tail Keywords
  7. Study Competitor Keywords
  8. Check Trends & Seasonality
  9. Prioritize Relevant Keywords
  10. Optimize for Local Searches
  11. Use Synonyms & LSI Keywords
  12. Map Keywords to Pages
  13. Optimize for SERP Features
  14. Monitor Seasonal Patterns
  15. Regularly Update Strategy
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SEO Audit Checklist

  1. Ensure crawling and indexing
  2. Improve page speed
  3. Optimize for mobile
  4. Use HTTPS for security
  5. Add schema markup
  6. Set canonical URLs
  7. Fix 404 errors and redirects
  8. Update XML sitemap
  9. Unique title tags
  10. Engaging meta descriptions
  11. Use header tags (H1, H2, H3)
  12. High-quality content
  13. Add internal links
  14. Optimize images
  15. Natural keyword use
  16. Match content length to intent
  17. Build quality backlinks
  18. Vary anchor text
  19. Increase social signals
  20. Optimize for local SEO
  21. User Experience (UX)
  22. Clear layout and readability
  23. Effective CTAs
  24. Check Core Web Vitals
  25. Address content gaps
  26. Remove duplicates
  27. Enhance readability
  28. Google Analytics & Search Console
  29. Track conversions
  30. Ongoing Monitoring
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