List of 100 SEO Tools for Keyword Research, Backlinks, and Site Audits

SEO success depends on using the right tools. With so many options available, choosing can feel confusing. Some tools help you find keywords. Others focus on backlinks or technical site issues. This guide lists 100 SEO tools in one place.

They cover keyword research, backlink analysis, and site audits. I have used many of these tools in real projects. They work for beginners, businesses, and agencies. You will find both free and paid options here. Use this list to build a smart SEO toolkit.

How This List of 100 SEO Tools Was Created

This list was built after reviewing top competitor articles and trusted SEO blogs. We studied the tools that experts recommend and the reasons behind their use. Only tools with real value made the list.

We also considered feedback from real SEO users. Many of the tools here have been tested in live projects. Others are reviewed based on strong community trust and usage.

Each tool was checked using clear criteria. We focused on data accuracy and ease of use. Pricing and value for money mattered a lot. Regular updates and active development were also required.

Keyword Research Tools (1–20)

1. Google Keyword Planner
2. Ahrefs Keywords Explorer
3. SEMrush Keyword Magic Tool
4. KWFinder (Mangools)
5. Ubersuggest
6. AnswerThePublic
7. KeywordTool.io
8. Moz Keyword Explorer
9. Serpstat
10. SpyFu
11. Long Tail Pro
12. WordStream Keyword Tool
13. Soovle
14. AlsoAsked
15. QuestionDB
16. SECockpit
17. GrowthBar
18. LowFruits
19. Twinword Ideas
20. Jaaxy

Backlink Analysis Tools (21–40)

21. Ahrefs
22. SEMrush Backlink Analytics
23. Moz Link Explorer
24. Majestic SEO
25. SE Ranking Backlink Checker
26. Monitor Backlinks
27. Linkody
28. CognitiveSEO
29. BuzzSumo
30. OpenLinkProfiler
31. SEO SpyGlass
32. Pitchbox
33. NinjaOutreach
34. Hunter.io
35. LinkResearchTools
36. HARO (Help a Reporter Out)
37. WhiteSpark
38. Scrapebox
39. Backlink Watch
40. Kerboo

Technical SEO & Site Audit Tools (41–60)

41. Google Search Console
42. Screaming Frog SEO Spider
43. Sitebulb
44. SEMrush Site Audit
45. Ahrefs Site Audit
46. Moz Pro Site Crawl
47. GTmetrix
48. PageSpeed Insights
49. WebPageTest
50. Deepcrawl (Lumar)
51. OnCrawl
52. SEOptimer
53. SEOmator
54. Varvy SEO Tool
55. Dareboost
56. Ryte
57. Pulno
58. Check My Links
59. Broken Link Checker
60. XML Sitemaps Generator

Content Optimization & On-Page SEO (61–75)

61. Surfer SEO
62. Clearscope
63. Frase
64. MarketMuse
65. Yoast SEO
66. Rank Math
67. AIOSEO
68. SEO Writing Assistant (SEMrush)
69. Hemingway Editor
70. Grammarly
71. PageOptimizer Pro
72. Scalenut
73. NeuronWriter
74. ContentKing
75. Dashword

Rank Tracking & Analytics Tools (76–90)

76. Google Analytics 4
77. SE Ranking
78. AccuRanker
79. SERPWatcher
80. ProRankTracker
81. Advanced Web Ranking
82. Wincher
83. AuthorityLabs
84. SERPstat Rank Tracker
85. Rank Ranger
86. Nightwatch
87. WhatsMySERP
88. SEO Monitor
89. Clicky Analytics
90. Matomo

Local SEO & Miscellaneous Tools (91–100)

91. Google Business Profile
92. BrightLocal
93. Whitespark Local Finder
94. Yext
95. Local Falcon
96. GeoRanker
97. SEOquake
98. Detailed SEO Extension
99. Chrome Lighthouse
100. Bing Webmaster Tools

Quick Overview – SEO Tool Categories

SEO tools serve different purposes. Each category solves a specific SEO problem. Understanding these groups helps you choose faster.

• Keyword Research Tools: Discover keywords, search volume, and user intent.
• Backlink Analysis Tools: Analyze backlinks and study competitor link profiles.
• Site Audit & Technical SEO Tools: Identify crawl errors, speed issues, and technical gaps.
• Content & On-Page SEO Tools Optimize content for relevance and rankings.
• Rank Tracking & Analytics Tools: Monitor keyword positions and SEO performance.
• Local SEO Tools: improve local search visibility and map results.

Recommended SEO Tool Stacks by User Type

Choosing the right tools depends on your goals. Different users need different SEO setups. Below are simple and effective tool stacks.

Bloggers and Content Creators

Use Google Search Console to track impressions and clicks. Add Google Keyword Planner for keyword ideas. Use Surfer SEO to optimize blog content. Track rankings with SE Ranking. This setup keeps costs low. It helps you grow traffic steadily.

Small Businesses

Use Google Analytics 4 to monitor visitors. Add Moz Pro for site audits and guidance. Use Google Business Profile for local visibility. Track keywords with SE Ranking. This stack supports slow and stable growth. It suits limited budgets.

E-commerce Sites

Use Google Search Console for indexing issues. Add Ahrefs for competitor and backlink research. Use PageSpeed Insights to improve speed. Optimize product pages with Surfer SEO. This setup improves traffic and conversions. It also protects technical health.

SEO Agencies

Use SEMrush or Ahrefs for comprehensive research. Add Screaming Frog for technical audits. Use SE Ranking for client reporting. Track performance with Google Analytics 4. This stack supports multiple clients. It scales with agency growth.

Common Mistakes When Using SEO Tools

SEO tools are powerful. But wrong use can hurt results. Avoid these common mistakes.

Relying on one tool only. No single tool does everything well. Using one tool limits your insights. Combine tools for better decisions.

Ignoring search intent, High-volume keywords look attractive. But intent matters more than numbers. Always match content with user intent.

Chasing metrics without a strategy. Metrics alone do not grow traffic. Focus on goals, not vanity numbers. Use data to guide real actions.

Conclusion

SEO tools make optimization faster and more accurate. They help you find keywords, fix site issues, and track progress. This list of 100 SEO tools gives you many strong options. You can choose tools based on your needs and budget.

Always test tools before buying a paid plan. Most platforms offer free trials or limited versions. Use this time to understand features and ease of use. Do not collect tools just because they are popular. Focus on your SEO goals, not the number of tools.

A small, well-chosen stack works better than many unused tools. The right tools support smart decisions and steady growth.